Meet
DIG
Your Retail Tech Matchmaker
DIG was built by people who’ve seen behind the curtain. We know how hard it is to find cannabis retail tools that actually work—and how often the sales pitch is miles ahead of the product.
So we flipped the script.
Instead of selling platforms, we help dispensaries choose the right ones. No pressure, no commission-driven nonsense—just real, tailored recommendations based on your business, your budget, and most importantly your market.
Whether it’s POS, menu management, loyalty, payments, or ecom, our team brings decades of retail and tech experience to the table—so you can stop guessing and get back to selling.
And the best part? You never pay us a dime.
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Scott
FOUNDER
After years in food tech, Scott entered cannabis and saw history repeating: software overpromising, retailers under-served. So he built DIG—a guide for operators tired of guessing and ready for solutions that actually deliver.
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Craig
HEAD OF STRATEGIC DEVELOPMENT
Craig lives and breathes cannabis retail. With experience at Enlightened/Weedmaps and Skoop he’s guided countless stores in building menus that move cannabis sales—and tech stacks that don’t slow them down. He knows that great POS isn’t just about ringing people through—it’s the operational backbone that keeps a dispensary running smoothly.
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France
PRODUCT EDUCATOR
France brings structure to the chaos. With deep menu management experience from Skoop and a passion for helping retailers understand their tech stack, she’s the calm in the storm—and the one who makes complex tools make sense.
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Chii
PRODUCT EDUCATOR
A natural connector, Chii loves helping dispensaries figure out what’s really holding them back—and pairing them with the right fix. Friendly, curious, and always learning, she’s a customer favorite for a reason.
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Aimee
PRODUCT EDUCATOR
With years of customer service and quality assurance experience, Aimee excels at guiding cannabis retailers toward technology partners that truly fit their needs. She combines data-driven insight with a passion for helping dispensaries streamline operations.
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Hannah
PRODUCT EDUCATOR
Hannah’s background in customer loyalty and support has honed her ability to understand client needs and deliver solutions that work. In the cannabis industry, she’s dedicated to helping dispensaries connect with the right tech partners to improve operations and create exceptional customer experiences.
Smarter tools. No sales pitch. Just what fits.
Our
Story
Born from the trenches of cannabis retail chaos, we built DIG to be your technical solutions guide.
We are menu-management specialists. With over 20+ years in cannabis retail experience our team provides recommendations and connects you with the best- in- class product lead organizations that solve niche problems.
Our dedicated team has been able to draw insights from legacy, federal legalised markets and emerging markets. Sharing is caring, and we care about the longevity of retail operators.
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Rather than having 10+ meetings with technology vendors, we help by providing recommendations based on your specific needs.
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We help cannabis retailers understand technology vendors based on their business.
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We provide recommendations based on a regulated framework and what is best for your business.
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We believe in finding partners that solve a specific problem. All-in-one solutions lack depth. It might look good on a pitch deck to investors but does it really solve your pain point?
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Budget, support, longevity. We keep these in mind when we provide recommendations.
Thoughts
Menu Management
Delivery
POS
ECOM
Loyalty
Payments
Menu Management Delivery POS ECOM Loyalty Payments
Insights from Craig
Point of Sale Dispensary software is the backbone of every cannabis retail business.
Beyond processing sales, it manages inventory, compliance, payment processing, delivery and more—all critical components of successful dispensary operations.
Choosing the right platform is essential to compete in cannabis retail, where customer experience and operational efficiency can make or break your business.
- Craig
A Word About POS:
Regional Matters
Here’s the truth they don’t always tell you: POS is regional. What works like magic in Michigan might be a nightmare in New York.
That’s why we stay unbiased — we connect you with the providers who've built out functionality specifically for your market. Whether it’s Flowhub, GrowFlow, or Blaze, we’ll guide you to the best fit for your compliance needs and operational flow.
Our
Model
It’s simple: Retailers never pay DIG a dime.
Our mission is to help you thrive, not take a cut of your margins.
We’re here to clear the fog, cut through the noise, and get you set up with the best tools — without the pushy sales tactics or hidden fees.
Because let’s be honest: you’ve got better things to spend money on. Like inventory. Or your next staff appreciation pizza party.
Should you move forward with one of our recommendations, we get compensated from the carrier in which we place the business.
